Gaby Kwok郭宸言

• Hong Kong Private Care Pioneer 
• Founder of BARELY BEAUTY Medical Anti-Aging Center in Central
• Founder and Principal of Hong Kong Waxing Hair Removal Academy

Industry-first milestone

The first authoritative expert in Hong Kong who specializes in "Private Hair Removal for Men" and "Private Hair Removal for Pregnant Women"
Established the first private care education system in Hong Kong - Hong Kong Waxing Hair Removal Academy
Developed Hong Kong's first private parts care brand "ICEXPERT", the products precisely match the pH value of private skin, are non-irritating, alcohol-free, fragrance-free, and preservative-free, and are free of common allergens in traditional skin care products. At the same time, through innovative technology, it achieves a balance between efficacy and mildness, building a "zero-burden" care system for the skin.
In 2009, the first professional wax laser hair removal center in Hong Kong was opened (17A, Cheong K Building, 84-86 Des Voeux Road, Central, Hong Kong)
In 2024, the Macau branch opened (Training Education and Product Demonstration Center)

Authoritative certification

Swiss CIDESCO International Beauty Therapist | UK ITEC & CIBTAC Dual License
Hong Kong Qualifications Framework (QF) Level 4 Beauty Education Assessment Expert
Special examiner for the Hong Kong Vocational Training Council Beauty Course

Brand core advantages

Focusing on the private field for 17 years, cultivating more than 200 professional talents and serving more than 300,000 people.
Three gold standards:
- Australian medical grade beeswax (global allergy rate <0.1%)
- EU CE certification, US FDA approved laser equipment
- ICEXPERT Private Anti-Aging Care Products & Technologies
The special care plan for pregnancy and childbirth is recommended by the Hong Kong Midwives Association Beyond Birth

Industry leadership roles

Chairman of the Hair Removal and Intimate Care Project of the International Federation of Beauty and Health (IBH)
Founding President of Hong Kong Waxing Hair Removal Professional Association
BNI International Business Platform Double Gold Medal Winner, Founding Chairman & Re-elected Chairman for Two Term
President of the Hong Kong Chapter of the International Academy of Aromatherapy (IAAA)
Board Member of Hong Kong People Support Hong Kong Brands (HKPB)
Vice President of Hong Kong Hair and Beauty Merchants Association (HKHBMA) (2019-2025)

Education system achievements

The first waxing hair removal course in Hong Kong to be accredited by the Qualifications Framework, with a 98% employment rate for graduates, with graduates spread across Hong Kong, Macau, Taiwan and the Greater Bay Area

Flagship store information

17A, Cheong K Building, 84-86 Des Voeux Road, Central, Hong Kong

(Hong Kong's first service center equipped with an independent VIP medical cabin for private care)